UK holiday shopping preparations

2025HSG_UK_Header1600x767

Get the latest insights on how UK consumers plan, shop, and spend this holiday season

For UK retailers, the holiday season isn’t just busy—it’s critical. Understanding when shoppers start buying, what drives their choices, and how they balance online and in-store experiences can make all the difference.

In this new report, SMG uncovers the key trends shaping the 2025 holiday season in the UK. You’ll learn:

  • When shoppers plan to kick off their holiday buying (and why early promotions still matter)
  • How hybrid shopping continues to shape the path to purchase
  • What today’s value-conscious consumers really want—and how to deliver it

With data-backed insights and clear actions, this guide will help you connect with shoppers earlier, respond to their needs faster, and go into the holidays with confidence.