Many organizations have AI in their CX stack. Far fewer are using it in a way that truly changes how teams learn, decide, and act in real time. In this CX Today conversation, Jami Ferguson, SVP of Product at SMG, breaks down the difference between AI-enhanced and AI-native—and why that distinction matters now more than ever.

You'll hear how AI-native platforms:

Learn continuously instead of reporting after the fact
Surface what matters most without manual interpretation
Support faster, more confident decisions across BX, CX, and EX
Enable more responsive, human-centered experiences at scale

Get a practical look at how AI-native architecture changes the way experience teams operate and what leaders should be thinking about as expectations continue to rise.

Watch the video to understand what AI-native really means and how it reshapes experience management from the ground up.

Beyond AI-enhanced: What it really means to be AI-native