Best practices in survey design—Getting your survey in order

Get the most out of your CX survey

If you’re asking about Overall Satisfaction at the end of your survey, you’re probably not getting an accurate read on your customer experience. Part II in our series of white papers explains the rationale behind putting Overall Satisfaction near the front of your survey and other tips for getting more actionable insights.

This white paper explains how to:

• Capture actionable insights with consumer-friendly surveys
• Reduce abandonment rates and minimize biases
• Optimize the survey experience for mobile respondents