How Crunch Fitness turned member feedback into measurable growth

See how Crunch Fitness built a more connected voice-of-member strategy to better understand the moments that influence engagement, retention, and growth.

Crunch Fitness partnered with SMG to bring member feedback into sharper focus. By connecting listening programs across the member journey, the brand gained a clearer path from insight to action, helping teams identify what matters most to members and where experience improvements can support stronger business outcomes.

Learn how Crunch Fitness:

• Unified key feedback channels into a more actionable listening strategy
• Improved survey engagement with a more streamlined member experience 
• Connected satisfaction insights to retention and re-enrollment opportunities 
• Built a scalable foundation for future program growth