How Domino’s Pizza Group turned insights into rapid, organization-wide action

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Improving order accuracy at scale

When Domino’s Pizza Group identified a decline in order accuracy, leadership recognized the need for immediate action. Working closely with SMG, the organization combined customer insights, operational data, and cross-functional collaboration to identify key drivers of performance and quickly mobilize improvement efforts. The result was a scalable approach that strengthened accountability, accelerated execution, and delivered measurable gains in store-level performance.

Learn how Domino’s Pizza Group:

  • Mobilized cross-functional teams to launch an accuracy improvement campaign in just 20 working days
  • Engaged more than 550 field managers to align teams and reinforce best practices
  • Improved visibility and accountability with AI-powered dashboards, tracking, and daily alerts
  • Achieved rapid performance gains, with 30% of stores meeting or exceeding accuracy targets within the first month