Domino’s UK combines 7 key ingredients to engage franchisees in CX programme

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Consistency and experience go far—even when business is booming

The largest master franchiser in the Domino’s system, Domino’s Pizza Group UK & Ireland (DPG), sustains expansion momentum and increases revenue by implementing a customer experience measurement program with all the right ingredients.

In this case study, find out how Domino's UK:

Identified key drivers of the customer experience
Built custom reporting tools to measure feedback
Linked program scores to financial results

ABOUT SERVICE MANAGEMENT GROUP
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit www.smg.com.