How European Wax Center made CX insights impossible to ignore

See how European Wax Center partnered with SMG to make customer experience insights more accessible, actionable, and relevant—helping teams across the organization make faster, smarter decisions.

European Wax Center had already built a strong customer experience foundation, but the brand saw an opportunity to deepen engagement with CX insights across every level of the business. Working with SMG, the organization evolved how customer feedback and performance data were delivered, ensuring teams had the right information, in the right format, at the right time. By improving usability, increasing visibility, and tailoring insights to different roles, European Wax Center strengthened adoption and embedded customer experience more deeply into everyday decision-making.

Learn how European Wax Center:

• Increased engagement with CX insights through enhanced dashboards and reporting
• Embedded customer experience across frontline and corporate roles to support a more consistent branded experience
• Improved efficiency by providing faster access to actionable insights
• Encouraged behavior change through role-based reporting and more relevant CX data experiences