European Wax Center elevates service standards and boosts revenue with data-driven insights

Discover how increasing satisfaction translates into improved revenue for European Wax Center.

At the heart of delivering exceptional service is the ability to understand how every action impacts the bottom line.

European Wax Center has gained a deeper understanding of how service standards directly impact revenue, allowing them to identify critical areas for improvement. By partnering with SMG, the team has moved past just addressing customer issues to finding opportunities to enhance customer service and streamline communication and processes—empowering associates to elevate the experience they offer. The brand has also been able to effectively identify customer pain points, leading to improved service experiences and increased overall satisfaction thanks to this proactive approach.

Learn how European Wax Center has partnered with SMG to:

• Leverage data-driven insights to address customer dissatisfaction and elevate service quality
• Implement streamlined processes and effective communication among associates to deliver consistent, high-quality guest experiences