Four trends in private label grocery

Consumers are still feeling the effects of rising food prices and are shifting their shopping habits to seek out the best value.

In response, many grocery brands have launched their own private label products to boost sales and customer loyalty. Some shoppers have fully bought in, while others are leery or unwilling to change longtime habits.

Our recent study on private label grocery brands and the purchase motivators behind them helped uncover four ongoing trends. With each in mind, you’ll be better prepared to market private label products to the right customers in the right ways.