How to improve the digital
experience with a customer-centric engagement strategy

Whether it’s visiting your website to research + purchase products or engaging with your mobile app, customers are turning to digital touchpoints more frequently than ever. Unfortunately, brands are struggling to advance their CX strategies in order to keep pace.

This complimentary report from Gartner — “Adopt a Customer-Centric Approach to Drive Customer Experience” — details how to manage and improve customer experiences at each stage in the customer journey.

Download the report for insights on how to:

Align leadership + establish a company culture built on customer-centricity

Map out customer journeys across channels + establish listening posts at key touchpoints

Develop capabilities for managing the entire customer lifecycle

Incorporate customer journey analytics into your overarching CX strategy

Deliver best-in-class customer experiences that lead to tangible business outcomes

Maximize your XM investment today

SMG partners with more than 500 of the world’s leading brands to measure customer experiences at key touchpoints across the customer journey—delivering actionable insights on how to drive loyalty and achieve tangible business outcomes.