Hand & Stone delivers “The Best Hour of the Month” with CX-driven leadership

See how a connected CX strategy helps Hand & Stone strengthen guest satisfaction, loyalty, and membership value across the spa journey

Hand & Stone partnered with SMG to put customer experience at the center of its growth strategy. By connecting guest feedback with loyalty and operational priorities, the brand is creating a more consistent, personalized experience across key moments in the customer journey.

Download to learn how Hand & Stone:

• Strengthened service standards tied to a 5-star experience
• Built a clearer view of the guest journey across feedback channels
• Used AI-powered text analytics to better understand guest needs
• Connected satisfaction insights to membership retention and growth