Revolutionizing customer feedback to transform the c-store experience
Taking a survey should take less time than the transaction itself. In the fast-paced world of energy retail and convenience stores, regional c-store and fuel retailer MAPCO realized it needed a faster survey approach to ensure its CX program continues to get an effective response volume. See how MAPCO's team worked with SMG to streamline its survey strategy + grow the number of responses received—without losing out on insights.
Download this report to learn:
- • How MAPCO acted on data to redesign its survey approach
- • Strategies MAPCO employed to test + refine its survey
- • The overall impact on MAPCO's responses and CX data
