How generative AI is revolutionizing customer experience management

The latest AI technology has the potential to improve the customer experience—if it's deployed strategically

For GenAI to have the greatest positive impact on consumers and businesses, it needs to be used effectively alongside human interaction. CX teams that find ways to gain efficiency through AI tools while maintaining a personal connection with customers will be best positioned for success in the coming years. But how do you identify the touchpoints most suitable for GenAI, and those where a human touch remains a necessity?

Download this white paper to learn:

• How GenAI differs from the AI technologies that came before it
• How leading customer-centric organizations are leveraging GenAI today
• Key considerations for leaders before implementing AI tools