How Wild Birds Unlimited is improving value perception by living their mission

Finding the value in bringing joy to customers

The struggle to maintain positive value perception by customers has affected many brands over the years—including Wild Birds Unlimited. By collaborating with SMG, this specialty retail brand discovered how making customers aware of their community involvement led to substantial increases in value perception scores.

Download this resource to learn more about: Download the report for more on:

• How WBU leveraged their mission to improved brand visibility
• Strategies WBU employed to spread awareness and engagement
• The positive impact that their approach had on customer sentiment

ABOUT SERVICE MANAGEMENT GROUP
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit www.smg.com.