Industry insights: Loyalty programs and value

CX trends to know for restaurant, retail, and c-stores

As economic concerns + shrinking spending power continue to be top-of-mind, brands continue to test new apps and programs to drive customer value perception and loyalty. Based on up-to-date input, this report outlines how customers are interacting with apps, websites, and loyalty programs and what is—and isn’t—moving the needle on loyalty.

Download the report for insights on:

• Why customers are using apps + websites
• How app use is impacting the customer experience
• How loyalty programs + apps are affecting value perceptions

ABOUT SERVICE MANAGEMENT GROUP
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit www.smg.com.