Nestlé: Co-creating the future of breakfast

Building a global insight community for the largest food and beverage company in the world

Overview
Nestlé Cereals’ mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness, and Chocapic, to name a few.
 
Aim
Create multiple insight communities across key global markets to enable quick-turnaround and targeted insight into consumer attitudes, behaviors, and motivations.
 
Strategy
SMG provides Nestlé Cereals with an always-on community of thousands of engaged consumers in 7 international markets across Europe, APAC, and Latin America to co-create new brand positioning, advertising creative, activation ideas, and product concepts.
  
Results
  • Tens of thousands of consumers engaged across 15 international markets
  • Millions of data points delivered every year since 2019
  • 7x more value vs. previous insight solutions
"Everybody, from the CEO down, is engaged in the program and is engaging with consumers on a regular basis."
 
-Simon Pollock, VP Consumer Insights, Nestlé Cereals