Northgate Market partners with SMG to lead the industry in customer experience

How partnership drives satisfied customers, greater spend, and return visits

Northgate Market realizes that delivering a consistently satisfying customer experience is the key to keeping customers coming back. As the marketplace evolves, the Northgate team works with SMG to find areas of opportunity and plan how its employees can better serve customers. This passion for service and culture is proudly on display in every location, including its flagship store, Mercado González, in Costa Mesa, California.

Partnering with SMG, Northgate Market has:

  • Risen to the top of their industry benchmark with an 86% highly satisfied customer OSAT score
  • Improved key service drivers year-over-year by an average of 9.25 ppts
  • Driven a 1.7x year-over-year uplift on customer likelihood to return through service execution