XM Program Guide: AI-Native Text Analytics
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Developing a State-of-the-Art Approach to Text Analytics for Holistic and Accurate Improvements
Open-ended comments can give a deeper insight to the customer experience beyond simple scoring, but manual analysis takes time + labor, and tends to be inconsistent. Technological developments in natural language processing (NLP) make it possible to automatically draw deeper insights than ever before from unstructured feedback.
AI-native text analytics helps brands apply automation to:
- Improve classification accuracy
- Find richer actionable insights
- Future-proof their CX program
- Work language-agnostically