✨ The 2026 Xcellence Best-in-Class Client Awards ✨ celebrate SMG clients who are elevating experiences and setting a new standard for experience leadership.

Across seven award categories, this year’s winners are recognized for turning bold ideas into meaningful action—transforming how people experience their brands, customers, and employees. Their work shows how turning insight into action leads to meaningful impact where it matters most.

At SMG, we believe the future lies in Unified Experience Management®—bringing together BX, CX, and EX to understand and improve the full experience. The Xcellence Awards highlight what’s possible when organizations connect insights, empower their teams, and act with purpose.